Junk, junk all is junk, says the Preacher,
The great challenge for fast food companies is to prepare and deliver food to the stomachs of their customers in the shortest possible time for the cheapest possible price. It’s been a hugely successful model, the reason being that it is exactly matches the expectations of their customers.
Plus it’s based on the power that the smell and taste of fat, flour, potato and sugar has in attracting those customers. (The protein is side issue.) The model was developed following a study of the attraction that horse manure has to flies, an appeal which, prior to the rise and rise of the fast food industry was considered the industry benchmark.
If you frequent fast food restaurants you’ll know how powerful this attraction is – a piece of pre-cooked protein, warmed up after being dunked in or smeared with fat, eaten with a bread roll or a bucket of chips, washed down with a soft drink or a thick shake and followed up with an ice cream takes about three minutes to get on the tray and five minutes to eat. The fact that a piece of protein gives an underlying character to the meal (in the form of a beef patty, a piece of fish or a chicken leg) is immaterial. The operative word is ‘fast’.
‘Fast’ of course is code for ‘junk’.
We’ve reached the point where the brand names of some of the fast food companies stimulates the salivary glands as soon as you see them. And see them you do, with shops strategically positioned along busy highways.
The foods have a smell designed to get you drooling while you place your order, a taste and texture that lingers in your memory and comes to mind the next time you see the sign.
See the sign; feel hungry; perfect. Ivan Pavlov must be stirring in his grave, thinking, ‘If only I’d done my research on humans not dogs, I could have made a fortune.’ Maybe the genius of Asa Chandler, Ray Crock, Harland Sanders, William (Dunkin’ Donuts) Rosenberg and Burt and Irvine (we sell fun, not just ice cream) Robbins was in translating Pavlov’s work into the science of human salivation!
You don’t have to waste any time chewing on fast food because there is nothing to chew on; you don’t even have to put your false teeth in. It’s designed so the mouth acts as a funnel, and the throat a chute to speed the meal on its way into your stomach.
Purchase your copy of the Eat and Grow Fat ebook
- Living in a junk food world
- The garbohydrates
- Faster fast food
- Nestling up to fat, flour and sugar
- Want more energy
- Cereal offenders
- The breakfast biscuit hoax
- The Kelloggification of our diets
- Breakfast food sugar content league table
- Snack food salt content league table
- Breakfast food price league table
- The McFatter value meal.
- You can’t live on bread alone
- Heart Foundation does its bit for junk food
- The junk food cross of disapproval
- American Dietetic Association speaks out of both sides of its mouth
- Australian Dieticians step into line
- Cracking the fat code
- CSIRO total wellbeing diet
Or upgrade your order. Purchase the Hourglass Diet … and receive these four ebooks