OCTOBER 2007

  
 

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WOLF IN SHEEP'S CLOTHING #1

  
       

 

 

LAMB FOOD

 

 

 

Nestle images

 

 

'Healthy snacks for

young cricketers'
 

From the Nestles website


Ingredients
25 grams Nestlé MILO
1/2 cup rolled oats
1/4 cup shredded coconut, toasted
1/4 cup chopped dried apricots
1/4 cup sultanas

Directions
1. Combine all ingredients in a large bowl
2. Mix well
3. Serve in a bowl with reduced fat milk
 

MILO and Ice

cream sandwiches


Give these ice-cream sandwiches with MILO a go!

Ingredients
25 grams Nestlé MILO
4 Nestlé PETERS Light & Creamy low-fat ice cream slices
8 rectangular ice cream wafers
1/2 cup choc-flavored ice cream topping

Directions
1. Place MILO into a bowl. Add ice cream slices to the MILO one at a time to coat all over
2. Place wafers on a clean surface and drizzle with ice cream topping on one side
3. Sandwich the MILO covered ice cream slice in between two wafers so that the topping is on the inside
4. Freeze for 5 mins or until firm

Banana Smoothie with MILO
Puts the ‘oo’ in Smoothie!

Ingredients
1 cup milk
1 banana roughly chopped or mashed
1/4 cup Nestle MILO

For an extra special treat add
1 scoop Peters Light and Creamy Ice cream

Directions
Place all ingredients in a blender or shaker, blend or shake until smooth and thick.


Serves 2

 

A word from Rainer Gut, past Chairman of Nestles

 

'Nestlé’s Communication with consumers is based on the following Basic Principles:

 

1. Nestlé consumer communication should reflect moderation in food consumption, and not encourage over-eating. This is especially important regarding children.

 

2. Wherever possible, we should show children in healthy energetic pursuits and avoid the portrayal of an inactive lifestyle combined with unhealthy dietary patterns.

 

3. Nestlé consumer communication must be congruent with healthy, balanced diets. Our advertising must not imply the replacement of meals with indulgence or snack foods, nor encourage heavy snacking.

 

4. Nestlé is committed to advertising to children in a way that does not undermine the authority, responsibility, or judgment of parents or care providers. It must not encourage "pester power".

 

5. Nestlé advertising to children must not portray children in unsafe situations nor encourage them to accept invitations from people they do not know.'
 

 

 

Images for this article have been downloaded from the Nestle website in the interests of selective-evidence-based research.

 

 

 

 

You guessed it! Nestles.

 

 

I was reading a magazine a couple of months ago and bammo, look what I came across!

 

Nestle image

 

Well everyone knows how you get energy. Eat huge amounts of sugar. And when you eat too much sugar you get fat.

 

You need somewhere between 6,000 and 8,000 Kj a day to keep the home fires burning. Fat's got 3400 kilojoules per 100gms and sugar 1700. Mix the two together and you've got the super energy cocktail.

 

Nestles do that in their Milo products. Forget the milk, you can get Milo direct out of the can. 10% fat, (reasonable) and 46% sugar (dreadful.) Just make sure you fluff it up a bit when you've finished so no-one will know how many spoonfuls you've dug out.

 

You can get Milo bars. 27% fat (dreadful) and 51% sugar (dreadful).

 

Then there are the Milo Energy Snack Bars, 70% sugar.

 

They're into ice cream as well. 97% fat free, 28% sugar. The world is drowning in a sea of Milo.

 

Nestle image

And the Nestles list of sugar saturated products goes on and on:

 

-  Smarties 65%

-  Condensed milk 55%

-  Chokito 65%

-  Polly waffle 66%

-  Milky Bar 55%

-  Aero 57%

-  Kit Kat 52%

-  Heaven chocolate 54%

 

Mind you, this is the 'Good Health, Good Life' company, proud sponsors of the Dietician Association's Smart Eating web site. Getting a confectionery company to sponsor a smart eating program sounds like a pretty dumb idea to me. It must leave a very nasty taste in the mouth of the dieticians who are fair dinkum about promoting healthy eating. Start the day with a Nesquik, finish it with Milo and fill yourself up with ice cream, condensed milk and confectionery in between! You're eyes will roll through to the back of your neck when you scroll down the list of DAA sponsors.

 

-  for fat lovers there's Fonterra

-  for flour and sugar lovers there's Kelloggs

-  and if you need to rinse your mouth out, there's Unilever

 

And now you have it, straight from the horses backside.

DAA Partner statement: 'In Australia, Nestlé has been providing good food for good living for over 90 years. The company believes that making a long-term commitment to the health and well being of the people in Australia is essential to its development and success. '

 

 

I'm an avid reader of the Nestles magazine, 'Plenty'. It's got a picture of the golden girls on the front cover, girls who use probably three or four times the number of kilojoules a day as the average, sedentary person.  They can just about eat as much junk food as they like, they'll burn it off.

 

The magazine is a glossy little number on heavy weight paper, an expensive production of puff pieces.

 

'...both Leisel and Libby understand the importance of nutritious eating. They follow balanced diets which give them energy and strength to power on. They eat stacks of fruit and vegies; wholegrain oats and wheat for carbohydrate and fibre, plus meat and dairy protein.'

 

And what do Nestles make and distribute? Well certainly not fruit and vegies, whole grains and fresh meat. And certainly from what I can see, with the exception of Lean Cuisine frozen dinners and some yoghurt, their product range is basically high energy density junk food.

 

We need somewhere between 6000 and 7000Kj a day to keep the home fires burning. You'll get 1160 of those Kj from a 50 gm Milo Energy Food bar.

 

WHAT'S THE PROBLEM?

We've got an energy crisis in this country. It comes in the form of ready access to too much high energy, junk food manufactured from

-  flour

-  sugar

-  flour and sugar

-  fat and sugar

-  flat and flour

-  fat, flour and sugar.

 

You'll find these products lining the inner shelves of your local super market.

 

We've got an epidemic of body system dysfunction, caused in part by high energy, high sugar diets.

 

But the worst thing is that it's food that's dressed up as being good for you.

 

It's hard to avoid the stuff. You can't buy a paper or pay for your petrol without leaning over a counter full of confectionary - and at the service station it's very expensive confectionery.

 

Just keep in mind though, the 200gm block of club chocolate you keep eying off every time you fill up your tank contains enough energy to keep you going for half a day and takes an hour and a half to run off.

'Switch to Dark with Nestlé Club and enjoy the goodness of antioxidants. Antioxidants are found naturally in foods like fruit & vegetables, cocoa and red wine, and help to keep the body healthy. Nestlé Club is rich in cocoa so a small amount gives you lots of antioxidants.'

Nestles image

 

In the mean time stay tuned, highly tuned and give the two white powders a wide berth.

 

Cheerio

 

John Miller

 

If you're sick of reading this stuff, send me an email and I'll take you off the list.

 

If you've got a good news story about how you cracked the energy code, I'd love to hear from you.

 

PS None of us are as pure as the driven snow.